With roots dating back to 1899, Buick’s noble logo has been modernized along with the iconic cars’ designs. As one of the country’s oldest car brands, Buick started with a logo representing David Dunbar Buick’s Scottish lineage and has tweaked its appearance to fit contemporary vehicles.
When we think of our favorite rides, we can’t help but imagine the logos that define them. Logos are meant to make a mark on history, represent the people behind a brand, and are etched with historic influences—especially for manufacturers tracing back to the 19th century.
While you may recognize Buick cars for their shiny shielded logos, their appearance has jumped leaps and bounds from the clunky, colorful logo of 1903.
History of the Buick logo
Although David Buick launched the Buick Auto-Vim and Power Company in 1899, the Buick Motor Company was officially founded in 1903.
Spotted in some early documents in 1904, the brand was initially represented by a sepia-tone image of Uncle Sam walking by a globe and wheeling a cart with a Buick engine on it touting the slogan “Known all over the world.”
While the Uncle Sam logo remains well-known throughout history, it only stuck around for one year. Up until the mid-1930s, the logo sported a bulky, brass cursive “B,” with the remainder of the name in varying positions in each iteration. In 1937, David Dunbar Buick’s family crest took over the logo.
By the 1950s, the logo was modified to become the more recognizable “tri-shield” design you know today.
Buick logo changes through time
From Uncle Sam to a Scottish emblem, the Buick logo has undergone dozens of changes since the early 1900s. Here are Buick’s most memorable logo updates throughout history.
What’s behind the Buick logo design?
The Buick logo was always meant to be eye-catching, but one common element persisted throughout its development: Buick’s family crest. As early as 1937, the prestigious symbol inspired the many faces of the logo before becoming the sleek, monochrome emblem you see on Buick grilles today.
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