Who Exactly Is Hyundai’s New CEO, Randy Parker?

Learn more about Randy Parker, Hyundai’s new CEO, and his ambitious plans for the company’s future.
Written by Jason Crosby
Reviewed by Kathleen Flear
It’s not every day that a huge global company sees a change in leadership—but for
Hyundai
, it’s already underway. Randy Parker has taken over as the CEO of Hyundai Motor America and is to oversee the majority of the Japanese car maker’s operations in North America. But who is Randy Parker—and what are his goals for his time as CEO? 
You don’t have to be a CEO to set goals for yourself—just ask the thousands of people who made it a priority to use Jerry to find more affordable
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Randy Parker: Hyundai North America’s new CEO

We definitely aren’t blaming you if you have no idea who Parker is, but as
PR Newswire
explains, he’s been a major figure in the North American auto industry for decades. Hyundai encourages diversity even in upper-level marketing positions, but Parker, while being one the first African Americans to be named CEO of a major OEM regional market, definitely has the chops to be CEO. 
Parker was named the Vice President of national sales at Hyundai Motor America in 2019. Then, in early 2021, he was promoted to senior vice president. Parker has helped make Hyundai one of the fastest growing car brands in America—even setting Hyundai’s all-time sales record in 2021. Hyundai stock has also been climbing steadily with Parker’s strategic leadership, increasing by 31% since 2020.
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Has Randy Parker worked for any other car companies? 

Before becoming a force to be reckoned with at Hyundai, Randy Parker was Vice President of Infiniti North America, where he helped direct marketing, sales, and service efforts in the U.S., Canada, and Mexico. 
He’s accumulated more than three decades of automotive industry experience: Prestigious positions at General Motors, GM Acceptance Corporation, Nissan, and Infiniti are all included in his resume. In 2021, Parker was inducted into the Automotive News All-Star list, and was even recognized by the Automotive Hall of Fame in 2022. 

What will Randy Parker’s goals be as CEO of Hyundai North America?

If PR Newswire offers any clues, we can assume that Parker will focus on strengthening employee bonds and work to promote a more cohesive and productive brand. The site quotes a quip from Parker, stating that "I am a firm believer in the maxim, 'If you want to go fast, go alone. If you want to go far, go together.' I have no doubt that the Hyundai team can go farther than anyone ever imagined possible." 
Parker was undoubtedly a multi-faceted contributor to Hyundai’s EV efforts, which paid off with the highly awarded
Ioniq 5
and the acclaimed EV6. 

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