recently awarded Toyota with its Brand Image Award for ‘Best Truck Brand’, surpassing Ford, GM and Ram. Toyota won based on their excellent reliability, capability and resale value, according to the award.

Toyota offers a small but powerful selection of trucks

Toyota sells two trucks: the midsize Tacoma and the full-size Tundra, both body-on-frame designs like Ford and GM full-size pick-ups and unlike Honda’s Ridgeline, which sports a unibody design.

The Tacoma is the smaller of Toyota’s truck offerings, being classed in the midsize pickup segment. But let’s talk about its full-size counterpart, the Tundra.

The Toyota Tundra has a passionate following in the U.S. market, which is dominated by domestic nameplates like Ford F-150 and Chevy Silverado.

It got a complete makeover for the 2022 model year, setting up this full-size, ladder-framed pickup truck as direct competition to the current giants of the full-size truck segment.

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Toyota’s first premium truck offering

Taking cues from other domestic truck makers, the 2022 Toyota Tundra is available in Capstone trim, which is the automaker’s first foray into premium pickup territory previously dominated by the likes of F-150 Lariat and King Ranch. The all-new truck benefits from updates including more premium materials and an interior with more amenities than its previous iterations.

Unlike the other V8 powered pickups on the market, Toyota only offers V6 engines in the Tundra; a 3.5-liter twin-turbo V6 and a hybrid version of the same, but with an integrated motor-generator inside the transmission. The standard powertrain produces 389 horsepower and 479 lb-ft of torque, whereas the hybrid powertrain delivers 437 horsepower and 583 lb-ft of torque.

The standard V6 is rated for towing 12,000 lbs, with the hybrid powertrain coming in at just under that. Both engine options share a combined EPA rating of 22 mpg, with the hybrid powertrain’s development focusing on delivering more torque at no cost to fuel economy and, consequently, your wallet.

The American-developed and built

Toyota Tundra

, KBB asserts, could prove better and more popular than what the Big Three offers—if it picks up market share, that is.

Tundra’s midsize cousin

The Tacoma, Toyota’s midsize pickup, is known for being tough and reliable. It doesn’t hurt that it holds its resale value. In its third generation, the Tacoma can do just about anything its owner dreams—from being a desert racer to a luxury commuter, and anything in between.

It’s also a little cheaper than its Detroit-based counterparts the Chevy Colorado and GMC Canyon, with the Ford Ranger still having the least expensive starting cost of the four.

MORE: It’s Been 20 Years Since the Toyota 4Runner Has Gotten a Bad Reliability Score

Known for reliability

Toyota trucks are ubiquitous around the world. The company’s reputation for reliability isn’t something you get overnight.

Toyota’s formula of building simple, but reliable trucks has proven itself time and time again. As the truck market continues to expand, look for Toyota to increase its market share.

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