Is It Time for Nissan To Give Up on the Titan?

Information on the upcoming 2023 Nissan Titan is here, on the heels of the news that the Nissan Titan might be retired due to poor sales in a few years. 
Written by Lauren Smith
Reviewed by Kathleen Flear
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Full-sized trucks are well loved by drivers in the USA, and they sell well, always snagging spots in the top ten most sold vehicles. 
The true titans usually are made by Ford, Chevy, and Ram, with their trucks selling more a month than
Nissan
does for its truck, the Titan, in a year according to
Kelly Blue Book
Like the Titans of Greek mythology, it seems Nissan is about ready to say goodbye to their full-sized truck, locking it away in Tartarus in a few years. 

The Nissan Titan’s 2023 model

While Nissan’s Titan might not be winning popularity contests with consumers, it still has a lot to offer ahead of its class. Most notably are the warranty and safety. 
Nissan offers a 5-year or 100,000-mile warranty which is longer than any other truck on the market. This includes basic and powertrain coverage.
All of the 2023 Nissan Titan models have impressive safety features like Nissan’s Safety Shield 360, which includes multiple driver assistance technologies like:
  • Emergency braking 
  • Pedestrian detection
  • Automatic rear braking
  • Forward collision warning
  • Blind spot warnings
  • High beam assist, and more
The internal specs for the 2023 model are similar to previous models, with a 5.6-liter V-8 engine working with a 9-speed automatic transmission that offers 400 horsepower. 
The Nissan Titan will be available in several trims to meet different consumers' needs. There will be two king cab trims, four crew cabs, and several options for the Titan XD. For anyone wanting to go offroading, the titan pro-4x crew cab was made specifically for adventure. 
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The return of the midnight edition Nissan Titan

Nissan introduced their midnight edition vehicles in 2013 with their Midnight edition Nissan Juke. Then they expanded it to more of their vehicles in 2016. Every year they offer Midnight editions of their vehicles, and in 2023, the Nissan Titan will also have this option.
For the Nissan Titan Crew Cab SV trim, the “aggressive” midnight look will be available. This includes a black interior with A-pillar upholstery and a black headliner, a black exterior with a black glossy front grille, black badges on the tailgate, and black 20-inch wheels. 

The Titan’s future exile to Tartarus and pricing

In 2021 Nissan sold less than 28,000 Titan trucks. The truck powerhouses like
Chevy’s Silverado
sell that many in a month, leading to
Automotive New’s report
that Nissan is considering retiring the Titan. 
According to the report, Nissan doesn’t plan to redesign the Titan, and it could be leaving Nissan’s lineup in either 2024 or 2025. 
Normally when vehicles are on their way out, it’s arguably a good time for consumers. While the parts in the future might no longer be available, it means the vehicles are generally cheaper. 
However, this isn't the case for the 2023 Nissan Titan. 
Due to microchip shortages and higher demand for new vehicles, the price for the 2023 Titan starts at 39,700, according to Nissan. That’s a $1,790 increase from the 2022model, not including the nearly $2,000 delivery fee. 
No matter the trim, the 2023 Titans are expected to be $1,800 or more expensive than their 2022 counterparts. 
MORE: The Nissan Titan Could See Some Big Changes In 2023

Your car insurance hero

Nissan’s warranty and safety features are a cut above the rest in its class regarding the Titan. But your protections shouldn’t end with just safety features and technology. When accidents happen, you need good car insurance. While Nissan’s #1 for their Titan’s warranty,
Jerry
is #1 in car insurance apps. 
Jerry is a licensed insurance brokerage app that helps users save money. Insurance is confusing, and Jerry takes the hard work out of it, allowing you to compare 55+ top insurance provider quotes on your phone so you can pick the one that works best for you.
This eliminates long phone calls and repeatedly filling out lots of paperwork with your information. Instead, you can be covered and switched over in less than a minute. 
And that’s not all. There’s a team of knowledgeable agents only a text away if you’ve got any questions. And savings, not just in time but in actual money. On average, Jerry users save $800+ a year, meaning you might be able to make up for that price jump between the 2022 Titan and the 2023 Titan.
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