Sales Numbers Are Grim for Toyota’s Biggest SUV

Sales are languishing for the Toyota Sequoia, but will a redesign help bump it back into competitive territory?
Written by Andrew Kidd
Reviewed by Serena Aburahma
This year hasn't been kind to Toyota's biggest SUV, if year-to-date sales figures are any indicator.
The Toyota Sequoia just got a redesign, but will that be enough to bring its sales numbers back into their usual range?

Abysmal sales figures

The Toyota Sequoia hasn't always been a
stellar seller
compared to the likes of competitors like the Chevrolet Suburban, but it still broke quadruple- and even quintuple-digit sales numbers in previous years. 
In 2005, Toyota sold 45,904 Sequoias, with a steady decrease year over year until its previous redesign in 2008, which saw 30,693 units sold.
It took a nosedive in 2009, with sales dropping by nearly half from 2008 with only 16,387 units sold. 2020 saw the Sequoia drop into four-digit territory with 7,364 units sold. The next year saw a slight increase to 8,070, before this year's abysmal year-to-date performance of just 507 units sold.
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What could be the cause of this decline?

As we've reported before, the 2023 Toyota Sequoia—despite being a pretty comfortable, if not gigantic full-size SUV—feels outdated. 
That's even after a redesign for the 2023 model year, which was the Sequoia's first real refresh since the 2008 model year.
The truck-based Sequoia starts at $58,300 for the base SR5 model, with the Limited tier starting at $64,700 and the Platinum trim going for $70,900. Its top trims include the Capstone, starting at $75,300, as well as the TRD Pro which tops the line at $76,900.
For a monster of an SUV, it's pretty competitively priced; the comparably sized rear-wheel-drive Chevy Suburban, for example, starts at $58,695, with MSRPs reaching $81,895 for top-of-the-line trim levels. 
Despite the Suburban's slightly higher price, it has still sold around 34,000 units so far in 2022.

Will the redesign keep the Sequoia from sinking?

The 2022 model year Sequoia is the last iteration before the refresh, which had been in its current form since the aforementioned 2008 redesign. Understandably, its appeal might decrease a bit with age. 
With the new 2023 Toyota Sequoia expected to hit dealer lots in October, it remains to be seen if it will regain its footing among its competition in the full-size SUV market.
With the discontinuation of the Toyota Land Cruiser, the Sequoia is the automaker's flagship three-row SUV. 
Reviewers have called it the best Sequoia in recent years, with an updated interior and hybrid powertrain—including a 3.4-liter V6 paired with an electric motor producing 437 horsepower and 583 lb.-ft. of torque in the Capstone model.
But is it enough? As mentioned before, reviewers have noted that despite being the best Sequoia in recent years, it still feels like Toyota didn't do enough to update it for the current market. 
The cargo area sacrifices space for the hybrid powertrain, while the Sequoia's handling is not as nimble as its competitors, with Consumer Reports describing its steering as slow and difficult and its handling as heavy and clumsy.
MORE: Despite a Redesign, the 2023 Toyota Sequoia Feels Outdated

Find savings where you can

If you're not into having the newest of the new, you might be able to find a great deal on a 2022 Sequoia languishing in some poor Toyota dealer's inventory. But if you want a newer model, you can still save by revisiting what you pay for your car insurance.
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