How to pronounce Koenigsegg

The Swedish supercar brand Koenigsegg gets its name from its founder. Here’s how the brand started, and how to say its name.
Written by Alex Reale
Reviewed by Kathleen Flear
One of the ironclad rules of marketing is to pick a brand name that your potential customers will find easy to talk about (and thus will filter easily into Instagram ads.) Millions of dollars in consulting fees are spent coming up with that palate-friendly combination of sounds and spelling. Imagine if “google” had a “cz” in it—pandemonium. 
One
car brand
defies these rules, and it doesn’t seem to be suffering for it. Here’s how you pronounce the name of
Swedish
supercar brand Koenigsegg

Koenigsegg: a brief history

Before we reveal the phonemes, let’s talk about where this brand came from and what it makes.
MotorBiscuit
gives us the backstory. 
Founded in 1994 by Christian von Koenigsegg, the brand was conceived from the get-go as something extravagant. Von Koenigsegg wanted to build a supercar, something that would overshadow the other over-the-top cars of the era, like the McLaren F1. So he opened up Microsoft Paint, says MotorBiscuit, and drew one. 
In 2002, this MS Paint drawing got its 3D realization in the form of the CC8S, an obscenely fast and sleek car for its time. This first Koenigsegg car boasted a top speed of 240 mph and was also handed the “Most Powerful Engine” award, says
Top Gear Fandom
. Twenty years later, this is still no slouch. Koenigsegg got off to a blazing start.
Since then, Koenigsegg has accumulated quite the hefty bundle of accomplishments and accolades. Models from the brand are all rare, expensive, and more than capable. 
In 2017, the Koenigsegg Agera RS broke the current production car speed record by achieving 277.87 MPH, says
Motor1
, and then the brand smashed its own record four years later with the blistering Koenigsegg Jesko Absolut, which clocked 330 mph. And they’re correspondingly expensive—the cheapest Koenigsegg is the Regera, says
TopSpeed
. You just need a cool $1.9 million.
The moral of the story: always draw your dreams in MS Paint.
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Koenigsegg pronunciation

So, now that you’re looking into purchasing a starter Regera, you’ll want to make sure you know how to say your new favorite brand’s name. MotorBiscuit shares a helpful video from
Gentleman’s Gazette
, which goes through the pronunciations of many top car brands. 
The trickiest part of “Koenigsegg,” if you’re an English speaker, is the “oe” at the front. It’s kind of an “uh” sound, but with a little bit of squish. Imagine a French person pausing between words to figure out what to say next—you might hear an “euh.” 
Now bookend that French pause with a “k” and an “n.” You get “k-euh-n.” The next two syllables are easy: “igs” from “pigs” and “egg” like the one you fried in the pan this morning. 
Put it all together, and put the emphasis on the first syllable. Now you’re ready to make that call. A Regera awaits.
MORE: Too Much To Love: The Koenigsegg Jesko Absolut

Saving on car insurance

A Koenigsegg is not cheap, but that doesn’t mean you can’t get great, affordable insurance to go along with it. If you want to save money on
car insurance
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