With used car prices continuing to rise, some dealerships have been taking advantage, jacking up their prices. After all, with vehicle shortages continuing to be a problem across the country, paying customers don’t have much of a choice.
But one Ford
dealership seemed to be leading the pack in terms of unfair markups, nearly doubling the price of the Ford F-150 Lightning. Despite Ford’s statement explaining the sticker price was a mistake, many Ford auto enthusiasts across the nation aren’t convinced. And if you aren’t convinced that your insurance company is giving you the best rate on your car insurance
, it might be worth considering whether it’s time to start looking for better rates. What’s the deal with super expensive Ford F-150 Lightnings?
According to EV authority Electrek
, Ford has around 200,000 pre-orders for the F-150 Ford Lightning, more than what the carmaker can supply at present. That has created a high demand for this electric truck, and dealerships clearly seem to be aware. When a dealership was spotted tacking on a $69,000 mark-up—doubling the price of their Ford F-150 Lightning’s price tag—Twitter users cried foul. Although the sticker was reported to be a printing error and was removed 24 hours later, this wasn’t the first dealership to be spotted jacking up the prices on the Ford F-150 Lightning.
Are other dealerships raising prices for the Ford F-150 Lightning?
It certainly seems like it. Electrek also points out that some of the mark-ups they’ve tracked have risen as high as $30,000—creating a wounding purchasing experience for those looking to get their hands on the Ford F-150 Lightning. EVs are already notably more expensive than traditional cars, but an extra $30,000-$60,000 seems a little high for most people.
MORE: General Motors Warns Dealerships To Stop Shady Pricing Tactics
How is Ford dealing with high demand for the Ford F-150 Lightning?
Ford is warning dealerships to be frugal with their new EV, saying that dealerships can be fined for selling their Ford F-150 Lightning demo models too quickly. Ford CEO Jim Farley also came forward to speak about the notable markups, saying that Ford might even implement uniform pricing at every dealership, something that Tesla is already doing.
That may not be to the benefit of Ford dealerships and their salesmen and staff, many of whom take home a commission on the sales that they make.
MORE: A Florida Car Dealership Owed Its Employees $36,000
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