Kia's Super Bowl Commercial Advocates for Shelter Pups

The Kia EV6’s Super Bowl ad garnered attention from car fans and dog lovers alike. Learn how Kia partnered with PetFinder to promote its new EV and advocate for shelter pups, too.
Written by Jason Crosby
Reviewed by Kathleen Flear
The easiest way to anyone’s heart is with the assistance of a puppy, as proven by
Kia’s
Super Bowl commercial. Partnering together with PetFinder, Kia is advancing its
EV
platform while simultaneously advocating for shelter pets. Move on over Subaru—Kia seems to know exactly how to “share the love” with potential buyers. 

Kia’s Super Bowl ad scored big time

Every year, people flock to watch America’s best football teams compete in the Super Bowl, but many people are just as entertained by the commercials. 
Super Bowl commercials aren’t just regular advertisements; they’re opportunities for brands to reach a massive audience that spans continents. Kia nailed it this year, finding an angle that injects hopefulness and positivity at a time when so many of us need more of that sort of thing.
The 60-second commercial, known as “Robo Dog”, is part of Kia’s initiative to advertise the EV6, their new electric vehicle. Kia also plans to work with PetFinder to rehome pets that were given up for adoption during the pandemic.
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What about the EV6?

The
Kia EV6
is Kia’s first-ever completely electric vehicle. This EV comes in both all-wheel and rear-wheel models and has a decent battery range—310 miles for the rear-wheel-drive version, and 274 for the AWD. 
The starting price of the EV6 may also embolden some buyers to purchase Kia’s new electric car. Starting at $33,000 (not considering federal tax credits available for EV buyers), the EV6 might become a popular choice for drivers. 
But for those who want the higher-end model, the EV6 Wind begins at $50,900 and offers AWD. Drivers should consider what they plan on doing with the EV6. Those in colder, snowy climates may benefit from AWD, even at the cost of a lower battery range. 

Is now the right time to purchase the Kia EV6?

MORE: Do Kias Last a Long Time?
The federal tax incentive is an appealing option for those looking to purchase an EV, but frankly speaking, the cost of purchasing and owning a car has never been higher. 
If you’re looking to purchase the Kia EV6, you can be comforted by knowing you’re investing in green energy, and will get to avoid paying the
$4-plus per gallon
that ICE drivers are currently shelling out for gas. And that tax incentive? Keep in mind it may start to look smaller once you factor in a destination fee, which could be several thousand dollars. 

Start shopping for more affordable EV policies 

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