New Infiniti QX80 Is One Part of Infiniti's Refresh Plan
Follow along as we offer details into Infiniti’s brand refresh, which starts with the all-new Infiniti QX80 as their flagship vehicle.
Written by Jason Crosby
Reviewed by Kathleen Flear
Infiniti’s brand name may imply an aura of timelessness, but that’s not stopping the company from completing its brand overhaul—of which the new Infiniti QX80 is a big part. Infiniti plans to start refreshing its image and lineup, starting with the 2023 QX80. It’s just one step in a larger scheme; so what’s next for the Infiniti QX80 and the rest of their lineup?
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Carscoops
offers new insight into Infiniti’s brand redesign, as well as how the redesign will affect the Infiniti QX80. Infiniti’s flagship SUV will be graced by an all-new scent, believe it or not, for the vehicle showrooms, as well as a new, branded “sound”, both of which aim to shift Infiniti’s brand image.
The brand hasn’t released many details about what the Infiniti OX80 will feature regarding the drivetrain and interior, but Infiniti is pushing to electrify its lineup, leading us to believe they may partially or entirely phase out ICE engines.
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The all-new Infiniti QX80
As we mentioned above, the all-new Infiniti QX80 is under pretty tight wraps, meaning that we know little about what this flagship SUV will feature.
But considering the company, as
Motor1
confirms, is keen on making the QX80 its central vehicle, we’ll see some significant changes to the Infiniti QX80. For now though, we all have to settle for the beautiful sneak-peek photos Infiniti has released. Despite Infiniti’s recent emphasis on developing EVs, we aren’t certain if the QX80 will offer an EV version.
MORE: Everything You Need to Know About Infiniti Electric Cars
What triggered Infiniti’s brand redesign, and are there any new cars on the way?
Infiniti’s redesign started with Infiniti Chairman Peyman Kargar informing the world that Infiniti would be tackling a redesign project of all vehicles.
Less is known about what other vehicles will be available, but Infiniti’s first EV sedan, a variant of the Q50, will be released in 2025. Additionally, a smaller SUV, likely related to the QX60, is said to be in the works as well. All of this work is for good reason—Infiniti plans to electrify its brand by the year 2030, which means they’re moving quickly.
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