changed the game by surpassing big-time automaker Toyota as the brand people in the U.S. consider first when buying a car. This change is a massive milestone for Ford as it could be the first step in a complete shift in the automotive industry.

Toyota has been relentless in the

Kelley Blue Book’s (KBB)

affordable car study—managing to hold the reigning position for the past four years. So the question is, how was

Ford

able to overthrow this auto giant?

How the pandemic gave Ford an edge

It’s still too early to assume that Ford can maintain this spot confidently, afterall the study only looked at Q4 of 2021. Ford’s rise to the top resulted from some unusual circumstances that may not be around in the coming years.

The early COVID-19 pandemic brought with it many setbacks. A worldwide microchip shortage was one of them, causing significant manufacturing delays and limiting their abilities to produce cars fast enough.

Demand began to suffer, pushing new car prices to an all-time high, with the average car selling for $47,077 in December and used car prices suffering a similar fate. While most automakers struggled with this new change, Ford was poised and ready to maximize this unique climate.

MORE: Ford Bronco offers something Toyota’s compact SUVs can’t

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America’s best seller: the Ford F-150

According to the

KBB

, Ford was considered by a third of Americans shopping for a new non-luxury vehicle in 2021. Even throughout a global pandemic, Ford maintained first place, a position it's been holding since 2015.

The Michigan-based company continued to do what it does best by producing the most desired vehicle in America, the Ford F-150 pickup. It comes as no surprise that this vehicle was again America's best-selling truck

Ford’s innovative lineup: Maverick, Bronco, and F-150 Lightning

MORE:

How Ford and Google are teaming up

Ford continues to push forward with their hot 2022 starting lineup.

The new Maverick has already won ‘Best New Model’. This compact pickup comes with a standard, hybrid, or optional turbo gas engine. It has attracted so much popularity that Ford has had to pause orders to handle the backlog.

The

2022 Ford Bronco

was another hit for the company. This midsize SUV is an intense off-roading machine and has the interest of many Americans.

The Ford F-150 Lightning—this electric truck offers all capabilities of the beloved classic F-150 with high-level tech and features.

Ford has been doing a great job of try to position itself ahead of the curve in a changing auto industry.

How to insure your Ford

If you want to ride with winners, it might be time to look in Ford’s direction. Stay winning by making sure your car insurance keeps you covered where it matters. For the best rate, try using the

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