Ferrari Refuses To Call Its New Model an SUV
Ferrari is calling its new SUV a car, but it's totally an SUV.
Written by Andrew Kidd
Reviewed by Kathleen Flear
Ferrari
has a new SUV, but you'll be hard-pressed to find that acronym in any of its marketing materials.It's totally a crossover SUV
As reported by
CNN
, The Ferrari Purosangue is the renowned Italian automaker's first four-door production car.But given Ferrari's extensive racing heritage, the company doesn't want anyone calling it an SUV.
The Purosangue—Italian for "pure blood"—looks like a crossover SUV, although Ferrari refers to it as a car while it attempts to differentiate it from its lower-class cousins from less-exclusive automakers.
Elitism is all the rage for Ferrari, which bans certain people from driving its vehicles for life.
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The first production four-door
While it's not the first time the automaker has built a four-door vehicle, most of Ferrari's typical production vehicles have been two-door variants, with back seats added as a second thought for Ferrari drivers who actually have friends.
But for those who do find themselves ferrying around their friends and family, they won't want for luxury. The Purosangue features four full-sized adjustable seats—a first for any Ferrari vehicle.
All four seats are heated, but only the front seats include a massaging feature. Some old habits die hard.
Ferrari also offers a full-length glass roof for staring at your garage ceiling, while the front passenger has a second screen to deliver the info necessary for them to "participate in the driving experience," per the automaker.
This shows that Ferrari understands its customers will never let anyone else get in the driver seat of their not-an-SUV and offered this feature as a compromise.
More luxury accouterments include a glass cup holder (not a glass holder) and the option of bullet-proof ballistic fabric for the seats and carpet.
Built for performance
Ferrari notes that the Purosangue is made for driving; it has a zero-to-60 time of about three seconds. It features an eight-speed automatic dual-clutch gearbox for quick shifting.
The Purosangue's huge 715-horsepower V12 engine sits farther back behind the front wheels than in previous cars to produce what the automaker states is a better weight balance.
The Purosangue features an active suspension system that helps to manage the car's body roll during aggressive driving. To save weight, its roof is built of carbon fiber which could also help prevent side-to-side rolling while turning.
And while it has the ride height of a crossover SUV, the automaker placed the seats near the floor to help preserve the brand's low-slung feel.
But a premium vehicle has to compromise somewhere. The Purosangue did that by deleting its rear windshield wiper; instead, it counts on airflow from intakes above and below the headlights to keep the rear window clear.
It's pricey
Ferrari will start delivering the Purosangue in the U.S. at the end of 2023. But don't expect it to be affordable; pricing will probably begin at about $400,000. That means you should probably start saving now if you have Purosangue ambitions.
If you're hoping to save a little more, consider revisiting your car insurance. The best way to get the best rate is to shop around, but who has time for that? Luckily, you're in the right place.
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