Bugatti Sur Mesure: The New Super Car Customization Program from Bugatti

Bugatti will now give its customers the ability to customize their vehicles 
Written by Serena Aburahma
Reviewed by Kathleen Flear
Luxury cars
are a good way for folks to get the best of the best from their cars, but still, many folks may want to get even more. After all, celebrities will often spend money to customize their luxury cars, even if it's just a Tesla. 
That's why Bugatti has created Bugatti Sur Mesure, and it'll be a way for Bugatti customers to customize their supercar to their liking.
Owning a Bugatti is a dream come true for many, the fact that you can customize them now has us mind-blown.

What does Bugatti Sur Mesure mean and what does it do?

Per
Car and Driver
, Bugatti has spent a long time building high-end supercars that were very rare and very expensive. But now, with Sur Mesure, which is French for "tailored," Bugatti will allow customers to get an even rarer and more expensive supercar.
What Sur Mesure allows customers to do is to customize their Bugatti with a long list of options. What's unique about Sur Mesure, however, is the implication. Because there are so few Bugattis on the road already, and because there are so many options available, customers can create a unique Bugatti to call their own. 
That's exactly the case with the first car to come out of the Sur Mesure program, a racing-inspired Chiron Pur Sport. 
Not only is it one of the fastest cars on the road, but because there's only a few dozen Chiron Pur Sports in the world, the customer who ordered that particular Bugatti simply has a very rare car.
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A look at what Bugatti is offering with Bugatti Sur Mesure

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According to
Bugatti
, the whole Sur Mesure program is more than just picking and choosing the color of the car or the finish of its interior. If a customer chooses to use this program, then Bugatti will work with that customer one-on-one. 
Not only will Bugatti guide the customer about the options they have available, but Bugatti will work with the customer throughout the whole process of designing and building the car. The result should be a unique and personalized Bugatti that some could even consider being art.
For example, the Chiron Pur Sport that Bugatti built from the Sur Mesure program has two new colors that Bugatti created just for the car. 
Bugatti also put in a lot of extra details by hand that can’t be found in the regular Chiron Pur Sport. In fact, Bugatti developed and used new techniques to achieve some of those particular details.

Bugatti Sur Mesure: a good way to get the most from Bugatti

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Since Bugatti is willing to do all of that and more to ensure that customers get the most from their Bugatti, it's clear that the options are practically limitless. As such, celebrities and the wealthy will be able to create a highly personalized Bugatti to call their own. 
That said, one area that doesn't seem like it'll get much change is the Bugatti's performance. It'll still pack a massive 8.0-liter W-16 engine that gets well over 1,000 horsepower, but that's the standard engine for the Chiron, and it doesn't seem like folks can change much about it. 

How to get the most from your car insurance

While most people will never get a chance to own a Bugatti, every car owner, even Bugatti owners, will need car insurance.
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